Business Goals:

Promote the diverse services offered by the CKB Centre team.

Encourage users to take appointments.

Increase brand awareness and recognition.

Pain Points:

People book appointments and don't show up

When users access the website, it's observed that only a minority (20%), navigate to the blog article sections. 

Users need information fast and don't like extra steps.

My Role as a UX Designer

Research & Empathy: Conducted user interviews and synthesized findings.

Design: worked on the UX design process, from wireframing to final design.

Collaboration: Worked closely with stakeholders and other team members, ensuring the design aligns with the centre's vision and goals.

Content Strategy: Shaped the content direction, ensuring it aligns with user needs and interests.

UX Research 

• Stakeholder Interviews: Interviewed the CKB team to understand business goals and pain points.

• User Interviews: Conducted one-on-one sessions with potential clients to gather insights and identify user needs.

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